Industry: Cultural Retail & Donation-Integrated E-commerce
Platform: WooCommerce
Visit Store: almerf.com

Al Merf is a purpose-driven brand offering handcrafted Palestinian products like brooches, scarves, and jewelry—with a mission to support artisans and fund impactful causes. The store needed a WooCommerce platform that could seamlessly blend product sales with transparent donation messaging and cultural storytelling.

My Contribution:
I developed a clean, cause-oriented WooCommerce store with multi-language support, impactful donation sections, and product-centered storytelling. The layout guides users from discovery to checkout while reinforcing the brand’s cultural mission and social impact.

Key Features:

• Donation-integrated shopping experience
• Clean layout highlighting handmade, symbolic products
• Impact messaging and social proof
• Multilingual support and newsletter integration